In 2022 and 2023 consumer habits have shifted as a result of COVID-19. While the shift to digital was already taking place, COVID-19 expedited it. And this digital-first world has fundamentally changed consumers’ shopping habits.
Rather than making an intent-based decision to go shopping, discovering new products and services is now integrated into daily life.
You must account for every consumer interaction with your brand or business, everywhere they are, and in order to boost your business’s online visibility to appear for relevant searches and be discovered through relevant content, you must optimize your local SEO strategy.
What is local SEO
It’s a set of strategies and tactics used for competing well in local search. In order to boost your local SEO efforts, your business must focus on both onsite and offsite SEO, since they both have a symbiotic relationship with each other.
Why local SEO as a strategy
The higher you rank in the local search engine results page (SERP), the better. After all, the Google 3-Pack — the platform’s method to display the top three local search results — is the new battleground in local SEO. Google is where consumers go when they have a defined need and are ready to make a purchase. And while ranking high on Google and increasing online visibility is a main priority for many multi-location businesses, improving local SEO is easier said than done.
Free local SEO tool
Many businesses use Google My Business (GMB) as part of their local search engine optimization (SEO) strategy. It’s a free tool that is an important pillar of all businesses’ digital marketing.
Local SEO facts
90%
of US consumers in 2020 searched online to find local businesses
82%
of SERP traffic clicks on the Google 3-Pack results
55%
of consumer searches now include local intent
Is your business not ranking well on Google?
Zemos Design can help local businesses improve their website rankings with our local SEO services. We have been selected among the Top SEO Companies in Malaysia by Designrush.