In 2022 and 2023 consumer habits have shifted as a result of COVID-19. While the shift to digital was already taking place, COVID-19 expedited it. And this digital-first world has fundamentally changed consumers’ shopping habits.
Rather than making an intent-based decision to go shopping, discovering new products and services is now integrated into daily life.
You must account for every consumer interaction with your brand or business, everywhere they are, and in order to boost your business’s online visibility to appear for relevant searches and be discovered through relevant content, you must optimize your local SEO strategy.